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Customer Profile

Customer
PII

Core customer information including demographics, contact details, preferences, and account history. This entity serves as the central record for all customer interactions.

Data Quality
92%

Last updated: 2 days ago

Data Steward
Sarah Johnson

Customer Data Management

Security Classification
High
Confidential

7 years after account closure

Data Attributes
Key attributes and their properties
Attribute NameData TypeDescriptionRequiredPII
customer_idUUIDUnique identifier for the customerYesNo
full_nameStringCustomer's full nameYes
PII
emailStringPrimary email addressYes
PII
phone_numberStringPrimary contact numberNo
PII
date_of_birthDateCustomer's date of birthNo
PII
addressObjectCustomer's primary addressNo
PII
customer_segmentStringMarket segment classificationYesNo
registration_dateDateTimeDate when customer first registeredYesNo
last_loginDateTimeTimestamp of last system loginNoNo
preferencesJSONCustomer preferences and settingsNoNo
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