Design, develop, and launch new products and services
Defined - Standardized processes
Strategic - Enterprise-wide capability
Business capability domain
Contribution to business value
Product Development encompasses the complete process of bringing new products and services to market, from ideation and concept development through design, testing, and launch. This capability ensures that the organization can continuously innovate and deliver products that meet customer needs and market demands while maintaining quality standards and operational efficiency.
Enables the organization to innovate and bring competitive products to market that meet customer needs, drive revenue growth, and maintain market leadership.