Business Capability Map
Hierarchical view of enterprise business capabilities
Top Business Capabilities
Key capabilities that drive business value
Customer Relationship Management
Manage customer interactions and relationships throughout the customer lifecycle
Product Development
Design, develop, and launch new products and services
Digital Marketing
Promote products and services through digital channels
Marketing
Level 2
Strategic
Supply Chain Management
Manage the flow of goods and services from suppliers to customers
Financial Planning & Analysis
Plan, forecast, and analyze financial performance