Promote products and services through digital channels
Managed - Measured and controlled
Tactical - Business unit capability
Business capability domain
Contribution to business value
Digital Marketing encompasses all marketing efforts that use electronic devices or the internet. This capability enables the organization to connect with current and prospective customers through digital channels such as search engines, social media, email, websites, and mobile apps. It leverages data-driven strategies to deliver targeted, personalized marketing messages that drive customer acquisition, engagement, and retention.
Enables the organization to reach and engage customers through digital channels, drive brand awareness, generate leads, and increase conversions in a measurable, cost-effective manner.